PROBLEM

Even though WePrintWraps had a lot of subscribers, they weren’t making the most of their campaigns because they didn’t have automated workflows in place.

They also missed the chance to set up important email sequences that aligned with their business goals. Without these sequences, their performance suffered, and the quality of their results wasn’t as strong as it could have been.

OBJECTIVES

- Increase revenue from campaigns by improving email list segmentation to better target recipients, leading to higher open rates and click-through rates.
- Improve opt-in forms to boost conversion rates, turning more store visitors into subscribers.
- Enhance the customer experience with new behavior-driven automation and create automated sequences to streamline processes.

EMAIL DESIGNS

Our process starts with a carefully crafted email template for WePrintWraps, featuring a captivating header that combines eye-catching visuals, persuasive text, and a clear call to action.

Our skilled copywriters create content that not only grabs attention but also reflects the authentic voice of WePrintWraps.

Instead of using the usual image-button layout, we’ve embedded product links directly into custom graphics for a more unique presentation.

To finish, our copy is thoughtfully tailored, avoiding clichéd endings and adding a personal touch from the founders.

THE SOLUTION

We started with an ROI test campaign, offering a special deal to assess potential profits across our entire email list.

The results from this campaign played a key role in guiding our future strategies, allowing us to reach most of our list while maintaining high engagement.

Newsletter DTC: Ready-To-Order Wraps Promo - 54% Open Rate / 3% CTR
Newsletter: B2B Fleet Wraps - 48% Open Rate / 2.8% CTR

FLOWS

Our approach culminated in the complete development of workflows for WePrintWraps. These new and improved workflows significantly outperformed the company’s previous efforts.

Results:

39% Attributed Revenue
+1523% Email Revenue
9.5% Increase In Open Rates
15% Increase in Click Rates